When you think of advertising for your business, what do you think of?
The days of print advertising are done. Google is the new Yellow Pages, and people are increasingly turning online to find and research businesses before making a purchase.
On top of that, the a strong local SEO strategy is key to driving more people to your store or business. With nearly 46% of all Google searches seeking local information, local digital marketing is more important than ever.
What does this mean for local business owners? It is simple – there is a fantastic opportunity for your business to generate new leads if you are on the top of Google’s search engine results.
When people look for a product or service, they turn to Google. In every city there are thousands of local searches each day looking for service providers in their area. Potential customers in every city are searching Google using keywords like: dentists near me, best lawyer (city name), (city name) plumbers, and so forth. If you’re not near the top of the page on Google’s search engine results page (SERP) you’re business is missing out on new customers, and even worse – they are going to your competitors.
Here are 3 Easy Ways you can improve your Local Google Search Ranking
#1. Get on Google My Business
First things first. If you have a local business – you need to be on Google My Business. With the recent changes to the Google search results page over the past few years, there is an increased focus on business that show up on the Google maps listing at the top of the page. When customers view the search results, proximity to their location matters, and Google My Business is the tool to get you there.
Get started with Google My Business here: https://www.google.com/business/
#2. Optimize Google My Business Page
Now that you have an account you will want to completely, and accurately, fill out all of the information. When working through this process, you’ll see a completion percentage on the top of your Google My Business dashboard. Try to get as close to 100% complete as possible.
For the best results, add some images to your listing as well: company logo, exterior and interior of your location, your products, and if possible your team.
#3. Get Google Reviews
There are three main benefits to getting more reviews for your business – acquiring more testimonials for your business, understanding what you are doing right and wrong, and improving your visibility on the Google Search Results Page.
By having more reviews (hopefully positive) you’ll have a better chance of connecting with customers when they are searching online.
90% of people say that their buying decisions are directly influenced by online reviews. If you don’t have reviews, and your competitor does, you are likely losing out on that initial contact in the form of a lead.
Reviewify asks, reminds, and guides customers to write reviews on the sites you care about. Plus, our system also catches unhappy customers before they bad-mouth your business online.
Getting your business to rank on Google is not always an easy task. Each city, and each business type, will face different levels of competition. However, having your business listed on Google My Business, optimizing your page, and ensuring that you have a collection of positive reviews will help you show up on Google and have a higher likelihood that your potential customers will become new leads.